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Primare I25 Prisma DM36
I25 Prisma DM36 combines the NEW DM36 digital to analog conversion module and SM35 Prisma network player module with the award winning I25 modular integrated amplifier platform, featuring our UFPD 2 amplification technology delivering 100 watts of power per channel, to create an extraordinarily versatile control and power centre for any system.
Technology
I25 Prisma modular integrated amplifier is the latest iteration of Primare’s now iconic integrated amplifiers and among the first to use our new UFPD 2 power system, a radical reworking of Primare’s award-winning UFPD all-analog Class-D technology.
Providing 100 watts at 8 ohms of absolutely linear UFPD 2 amplification across the entire audible bandwidth, I25 Prisma DM36 delivers naturally fast, clean and agile sound with an unprecedented ability to bring music to life.
The I25 Prisma DM36 includes both the sophisticated digital to analog converter module, DM36, as well as a Prisma network player module, SM35, to create an extraordinarily versatile system control centre.
The DM36 is a full-featured digital to analog converter stage enabling up to PCM 384kHz/32bit and DSD 256 conversion, with upsampling options and MQA processing.
MQA (Master Quality Authenticated) is an award-winning British technology that delivers the sound of the original master recording. The master MQA file is fully authenticated and is small enough to stream or download.
Visit mqa.co.uk for more information.
I25 Prisma DM36 continues a Primare tradition of delivering astonishing performance from compact and elegant integrated amplifiers for easy installation into virtually any living environment.
Prisma – Network and Multiroom Technology
Prisma is a bundle of technologies that provide the broadest range of network music player features and functionality. Essentially created to be a streamer that would allow everyone, and everywhere, in the household to explore, discover, and share the deeply satisfying experience of high-performance music playback – Prisma provides multi-room/multi-zone connectivity and control of stored and streamed media, whether wired or wireless, all managed from mobile devices through the dedicated Prisma system control app.
In addition to AirPlay 2, Bluetooth, Roon Ready*, and Spotify Connect, Prisma features Chromecast built-in, a unique streaming portal allowing effortless direct connection to hundreds of streaming applications and services, including voice control, for the best possible performance and user experience.
*with future update
The look and feel of Scandinavia
We believe that every aspect of our products – the way they look, the satisfying feel of the controls – contributes to the overall experience of living with Primare. As a result, Primare products exude the hallmarks of Scandinavian design – simple, elegant designs, with approachable and easy to understand functionality.
An example of this is our signature control knob, known throughout the industry for both its appearance as well as how it feels in the hand as an input is selected or volume adjusted. – or as we say lagom, not too much not too little, everything in balance, proportion, and harmony.
Modular Design and System Building
We feel it is essential to offer modularity whenever possible in order to have just the right features, both now and for the future. Modular design is featured in the I25 and I35 modular integrated amplifiers, as well as the PRE35 modular preamplifier, all of which can be updated with DAC and Prisma modules, as well as the CD35 CD player that can have the Prisma module added, either at the time of purchase or at a later date. As a result, we are able to offer a carefully considered array of models and configurations in order to allow for device selection that best fits any system need. For example, a CD35 with Prisma module installed can be paired with an I35 integrated amplifier, allowing for a separation of analog and digital stages. Or, an I35 with DAC and Prisma modules installed can be paired with a DD35 CD transport, allowing for multi-room and multi-zone playback of every input, whether analog or digital source.
I25 and I35 Integrated Amplifier
In this video we review the features and functionality of both the I25 and I35 modular integrated amplifier platforms that may make them the perfect addition to your system.
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Primare I25 Prisma DM36
The Primare I25 Prisma DM36 is an integrated amplifier that marries a refined Class‑D powerstage with a full-featured streaming platform, delivering a transparent, dynamic and highly connected system hub. Hi‑Fi Choice highlights its clarity, speed and microdynamic resolution — the amp excels at revealing fine detail while maintaining neutral tonality and lively bass slam when required. Imaging is precise and spacious, giving performers convincing dimensionality, and the unit’s solid build, with a thick brushed-aluminium front and very tactile controls, underlines its premium execution. Prisma supplies Chromecast, AirPlay, Spotify Connect, Wi‑Fi/Ethernet and multiple digital inputs for flexible integration. Ideal for listeners wanting a single-box high-performance streamer/amp that prioritises fidelity and control; those seeking tube-like warmth may prefer a different flavour.
Pros
- Highly transparent, detailed and neutral sound that reveals microdynamics and recording detail.
- Strong, controlled dynamics with fast speed, grip and satisfying bass slam for rhythmic music.
- Precise, spacious imaging and soundstage that gives instruments and performers convincing body and depth.
- Comprehensive Prisma connectivity (Chromecast, AirPlay, Spotify Connect, Wi‑Fi/Ethernet) plus multiple digital and analogue inputs for versatile system use.
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Cons
- OLED display is relatively small and can be hard to read from a distance.
- Prisma app and user experience could be more polished despite being functionally comprehensive.
- Neutral, uncoloured tonal balance may not satisfy listeners who prefer the warmth and coloration of tube amplifiers.
Sound Quality
89/100
Dynamics
89/100
With 2x100W (8Ω) Class D power and reviewer comments about 'clarity, speed, grip, strong dynamics' and 'impeccable timing', the unit offers punchy, controlled transients and good headroom for its power band. Class D normalization applied (50-150W band) yields an excellent dynamics showing, with reviewers noting slam and firm control.
Soundstage Imaging
90/100
Hi-Fi Choice describes a 'spacious soundstage' with tight focus, strong in-room presence and good microdynamic cues that help image positioning and depth. Imaging is precise and stable, with performers portrayed with convincing body and dimensionality.
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Build Quality
91/100
Chassis and finish are highly regarded: 'clean and understated', 'thick, brushed aluminium front panel' and very tactile controls. Construction appears solid and well executed with thoughtful mechanical design and fit-and-finish.
Features Connectivity
95/100
Very well featured: Prisma streaming (Chromecast, AirPlay, Spotify Connect), Wi‑Fi/Ethernet, ESS ES9068A DAC (+5 for flagship DAC), multiple digital inputs (optical/coax +2), USB (computer audio +2), remote control +1 and full network streaming +4. The combination of high-quality DAC and comprehensive streaming/connectivity pushes this to the top of the allowed range.
Value for Money
86/100
Reviews focus on sonic and feature performance but do not explicitly judge price/value; given the lack of direct value commentary and the listed price (~£/€/$4,000), a neutral baseline score is applied (no explicit 'worth it' or 'overpriced' language in the provided review).
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