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Watt’n Potatoes

Authorized dealers for Primare I25 Prisma DM36

  • Absoulute Audio plus Video — in-store — Aiken, South Carolina, United States (website)
  • 110Hz — online and in-store — Kielce, Województwo świętokrzyskie, Poland (website)
  • Alpha High End — online and in-store — Brasschaat, Vlaams Gewest, Belgium (website)
  • Alta Fedelta — online and in-store — Lombardia, Italy (website)
  • Anagram Audio — online and in-store — Bury St Edmunds, England, United Kingdom (website)
  • Analogue Seduction — online and in-store — Whittlesey, England, United Kingdom (website)
  • Area Hifi — online and in-store — L'Eixample, Comunidad Valenciana, Spain (website)
  • Atelier 13 Audio — in-store — Forest Hills, Tennessee, United States (website)
  • AUDIO 2000 — in-store — Wuppertal, Nordrhein-Westfalen, Germany (website)
  • Audio Advice — online and in-store — Raleigh, North Carolina, United States (website)

and 105 more verified dealers

Potato score: 91.9

92%

Primare I25 Prisma DM36 #1
Primare I25 Prisma DM36 variant 1
Primare I25 Prisma DM36 variant 2
Primare I25 Prisma DM36 variant 3

Primare I25 Prisma DM36

Sweden flag
View at Primare
Built-in DAC
Network Audio
Pre-Out
Bridgeable
Remote Control
Hi-Res Audio

I25 Prisma DM36 combines the NEW DM36 digital to analog conversion module and SM35 Prisma network player module with the award winning I25 modular integrated amplifier platform, featuring our UFPD 2 amplification technology delivering 100 watts of power per channel, to create an extraordinarily versatile control and power centre for any system.


Technology

I25 Prisma modular integrated amplifier is the latest iteration of Primare’s now iconic integrated amplifiers and among the first to use our new UFPD 2 power system, a radical reworking of Primare’s award-winning UFPD all-analog Class-D technology.


Providing 100 watts at 8 ohms of absolutely linear UFPD 2 amplification across the entire audible bandwidth, I25 Prisma DM36 delivers naturally fast, clean and agile sound with an unprecedented ability to bring music to life.


The I25 Prisma DM36 includes both the sophisticated digital to analog converter module, DM36, as well as a Prisma network player module, SM35, to create an extraordinarily versatile system control centre.


The DM36 is a full-featured digital to analog converter stage enabling up to PCM 384kHz/32bit and DSD 256 conversion, with upsampling options and MQA processing.


MQA (Master Quality Authenticated) is an award-winning British technology that delivers the sound of the original master recording. The master MQA file is fully authenticated and is small enough to stream or download.


Visit mqa.co.uk for more information.


I25 Prisma DM36 continues a Primare tradition of delivering astonishing performance from compact and elegant integrated amplifiers for easy installation into virtually any living environment.


Prisma – Network and Multiroom Technology

Prisma is a bundle of technologies that provide the broadest range of network music player features and functionality. Essentially created to be a streamer that would allow everyone, and everywhere, in the household to explore, discover, and share the deeply satisfying experience of high-performance music playback – Prisma provides multi-room/multi-zone connectivity and control of stored and streamed media, whether wired or wireless, all managed from mobile devices through the dedicated Prisma system control app.


In addition to AirPlay 2, Bluetooth, Roon Ready*, and Spotify Connect, Prisma features Chromecast built-in, a unique streaming portal allowing effortless direct connection to hundreds of streaming applications and services, including voice control, for the best possible performance and user experience.


*with future update


The look and feel of Scandinavia

We believe that every aspect of our products – the way they look, the satisfying feel of the controls – contributes to the overall experience of living with Primare. As a result, Primare products exude the hallmarks of Scandinavian design – simple, elegant designs, with approachable and easy to understand functionality.


An example of this is our signature control knob, known throughout the industry for both its appearance as well as how it feels in the hand as an input is selected or volume adjusted. – or as we say lagom, not too much not too little, everything in balance, proportion, and harmony.


Modular Design and System Building

We feel it is essential to offer modularity whenever possible in order to have just the right features, both now and for the future. Modular design is featured in the I25 and I35 modular integrated amplifiers, as well as the PRE35 modular preamplifier, all of which can be updated with DAC and Prisma modules, as well as the CD35 CD player that can have the Prisma module added, either at the time of purchase or at a later date. As a result, we are able to offer a carefully considered array of models and configurations in order to allow for device selection that best fits any system need. For example, a CD35 with Prisma module installed can be paired with an I35 integrated amplifier, allowing for a separation of analog and digital stages. Or, an I35 with DAC and Prisma modules installed can be paired with a DD35 CD transport, allowing for multi-room and multi-zone playback of every input, whether analog or digital source.


I25 and I35 Integrated Amplifier

In this video we review the features and functionality of both the I25 and I35 modular integrated amplifier platforms that may make them the perfect addition to your system.


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Professional Reviews 92/100

Rating for I25 Prisma DM36

Deliciously Crispy

Sound Quality

94/100

Build Quality

91/100

Features Connectivity

95/100

Value for Money

85/100

The Primare I25 Prisma DM36 marries transparent detail, agile bass and commanding dynamics with a remarkably composed, spacious presentation. HiFi Choice found its timing, focus and microdynamic insight especially persuasive, while Prisma streaming and broad digital connectivity make this a polished, modern hub for revealing two-channel systems.

What Reviewers Are Saying

"If you like a sound that’s fast, open, clean, clear, dynamically expressive and devoid of manipulative emphasis, the I25 Prisma ticks all the boxes."

— HiFi Choice

Pros

Fast, neutral and highly resolving sound with strong dynamics, tight focus and spacious imaging.

Delivers fulsome yet agile bass, convincing drive and excellent control on demanding music.

Comprehensive Prisma streaming, multi-room control and extensive digital connectivity.

Nicely finished minimalist chassis with tactile controls and a substantial brushed-aluminium fascia.

&

Cons

Neutral voicing does not add the overt warmth sought by valve-amplifier fans.

Small OLED display can be difficult to read from a distance, and the app could be slicker.

SOUND QUALITY PERFORMANCE 94/100

The I25 Prisma is described as fast, open, controlled and notably transparent, with strong timing and a spacious, dimensional presentation. Its neutral, unforced character favours recording fidelity and detail without the hard, chilly edge associated with early Class D designs.

Transparency Resolution

95/100

Hi-Fi Choice praises the amplifier's ability to discriminate "with meticulous care" in both broad strokes and fine detail. It reports no mush or muddle, instead highlighting balance, clarity and an open window onto the character of individual recordings.

Tonal Balance Musicality

92/100

Reviewers describe a neutral tonality free from manipulative emphasis, while finding familiar music more involving and emotionally invested than expected. It does not add the overt warmth of a traditional valve design, but still delivers convincing body, drive and depth.

Dynamics

94/100

The amplifier is credited with clarity, speed, grip and strong dynamics, alongside impeccable timing and a firm grasp of microdynamic shifts. On demanding material, it is said to supply the required verve, slam and agile yet full-bodied bass.

Soundstage Imaging

93/100

Hi-Fi Choice hears tight focus, convincing in-room presence and performers rendered with body and dimensionality. The presentation is described as truly spacious, with nuance and inflection clearly delineated within the soundstage.

Assessments of Build Quality, Usability, and Overall Propositions.

Build Quality

91/100

The review calls the understated chassis very nicely put together, with slick, tactile controls that make operation feel unusually polished. Specific praise extends to the thick brushed-aluminium front panel and the substantial lab-style rotary control.

Features Connectivity

95/100

The DM36-equipped I25 is comprehensively equipped with USB, coaxial and optical digital inputs, a DAC, Ethernet and Wi-Fi networking, plus analogue line and preamp outputs. Prisma adds multi-room control and broad streaming support including Bluetooth, AirPlay, Chromecast and Spotify Connect, while the app handles switching, volume, input naming and sensitivity adjustment.

Value for Money

85/100

At roughly $3,600 to $4,999, the I25 Prisma DM36 occupies a substantial premium-integrated price bracket, with extensive digital and streaming facilities helping make the package more complete. The available review is highly positive about performance and functionality, but does not directly compare its value with competing amplifiers at the asking price.

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Verified Dealers

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Authorized dealers for Primare I25 Prisma DM36

  • Absoulute Audio plus Video — in-store — Aiken, South Carolina, United States (website)
  • 110Hz — online and in-store — Kielce, Województwo świętokrzyskie, Poland (website)
  • Alpha High End — online and in-store — Brasschaat, Vlaams Gewest, Belgium (website)
  • Alta Fedelta — online and in-store — Lombardia, Italy (website)
  • Anagram Audio — online and in-store — Bury St Edmunds, England, United Kingdom (website)
  • Analogue Seduction — online and in-store — Whittlesey, England, United Kingdom (website)
  • Area Hifi — online and in-store — L'Eixample, Comunidad Valenciana, Spain (website)
  • Atelier 13 Audio — in-store — Forest Hills, Tennessee, United States (website)
  • AUDIO 2000 — in-store — Wuppertal, Nordrhein-Westfalen, Germany (website)
  • Audio Advice — online and in-store — Raleigh, North Carolina, United States (website)

and 105 more verified dealers