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Audio-Technica AT-SB727
The Sound Burger is Back!
Due to the overwhelming response of the limited edition retro red Sound Burger, launched in 2022 in celebration of Audio-Technica’s 60th anniversary (all quantities sold out globally in days), Audio-Technica is thrilled to announce that this fan favorite is returning to the company’s regular lineup.
Due to the overwhelming response of the limited edition retro red Sound Burger, launched in 2022 in celebration of Audio-Technica’s 60th anniversary (all quantities sold out globally in days), Audio-Technica is thrilled to announce that this fan favorite is returning to the company’s regular lineup.
Designed with portability in mind and available in three unique colors, the Sound Burger offers a retro aesthetic mixed with modern updates. Ideal for parties, compact living spaces, or picnics, this affordable entry-level turntable offers Bluetooth® connectivity and USB charging and up to 12 hours of spinning.
The Sound Burger offers high-quality sound reproduction with a belt-drive system that plays 33-1/3 and 45 RPM records. To achieve both portability and stability, the tonearm employs a dynamic balance system in which stylus pressure is applied via a spring. In addition, a high-precision DC motor maintains stable rotation. This unique turntable features a die-cast aluminum alloy platter with damping design and a replaceable diamond stylus. The original stylus can be replaced by ATN3600LC (sold separately). For those looking to further enhance your audio experience, the ATN3600LE elliptical stylus can also be purchased. The Sound Burger also comes with an audio cable for those who prefer an analog, wired listening experience.
Included Accessories: 45 RPM adapter, 3.5 mm male to dual RCA male audio cable, USB Type-A/USB Type-C™charging cable.
Sound Burger White Out Deal!
For a limited time only, purchase a white Sound Burger and get a white ATH-M20xBT for free – a $79 value!
For a limited time only, purchase a white Sound Burger and get a white ATH-M20xBT for free – a $79 value!
Sound Burger Day Savings!
In celebration of Sound Burger Day (7-27), purchase an AT-SB727 Sound Burger and an AT-SP65XBT bluetooth speaker for only $199 – a $65 value – plus receive a free Sound Burger minifigure*!How to redeem?Add an AT-SB727 portable turntable to your cart. Then add the AT-SP65xBT to your cart and the discount will be automatically applied at checkout. Sound Burger minifigure will be shipped separately.*minifigure colors may vary
In celebration of Sound Burger Day (7-27), purchase an AT-SB727 Sound Burger and an AT-SP65XBT bluetooth speaker for only $199 – a $65 value – plus receive a free Sound Burger minifigure*!
How to redeem?
Add an AT-SB727 portable turntable to your cart. Then add the AT-SP65xBT to your cart and the discount will be automatically applied at checkout. Sound Burger minifigure will be shipped separately.
*minifigure colors may vary
You Spin Me Right Round Baby
Devour this dangerously delicious listening experience.
Love at First Listen
The Sound Burger offers high-quality sound reproduction with a belt-drive system that plays 33-1/3 and 45 RPM records. To achieve both portability and stability, the tonearm employs a dynamic balance system in which stylus pressure is applied via a spring. In addition, a high-precision DC motor maintains stable rotation.
Return of an Icon
40 years after its original release the Sound Burger makes a welcome return, but it’s remained a fan favorite since the 1980s thanks to its nostalgic design, quirky advertising campaigns, and unique listening experience.
Protect your Sound Burger
Protect your Sound Burger portable turntable (AT-SB727 or AT-SB2022 model) from scratches and dust with this specially designed hard storage case that’s made to look like the classic fast food take-out boxes from the 1970s and ’80s.
Protect your Sound Burger portable turntable (AT-SB727 or AT-SB2022 model) from scratches and dust with this specially designed hard storage case that’s made to look like the classic fast food take-out boxes from the 1970s and ’80s.
12 Hours of Wireless Listening
Thanks to its Bluetooth connection and compact, lightweight design, the Sound Burger is the perfect partner for parties, picnics, or compact living spaces. Connect to your Bluetooth headphones or speakers and enjoy your favorite vinyl records wirelessly for up to 12 hours.
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Our Story
Over 60 years ago, Hideo Matsushita established Audio-Technica in a small flat in Shinjuku, Tokyo. Inspired by our emotional connections to audio, Matsushita dedicated his time to creating affordable audio equipment to heighten everyday listening experiences.
Over 60 years ago, Hideo Matsushita established Audio-Technica in a small flat in Shinjuku, Tokyo. Inspired by our emotional connections to audio, Matsushita dedicated his time to creating affordable audio equipment to heighten everyday listening experiences.
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Professional Reviews 82/100
Nicely Roasted
Sound Quality
76/100
Build Quality
86/100
Features Usability
89/100
Value for Money
91/100
The Audio-Technica AT-SB727 pairs portable vinyl playback with a delightfully retro design, rechargeable freedom and Bluetooth convenience. United States of Analog found its construction and feature set unusually satisfying at this level, while its clamp-equipped format makes 33 and 45 RPM records easy to enjoy beyond the main system. It is a characterful, genuinely useful alternative to suitcase decks.
What Reviewers Are Saying
Pros
Portable, rechargeable design with Bluetooth and RCA connectivity makes vinyl listening unusually flexible.
Well-constructed, retro-styled chassis feels more substantial than typical novelty or suitcase players.
Preferred over IKEA and Crosley suitcase-style alternatives for overall enjoyment and performance.
Included record clamp also serves as a 45 adapter and secure tonearm rest during transport.
&
Cons
Bass can sound boomy and fine detail is reduced versus conventional hi-fi turntables.
Limited tonearm vertical travel makes cueing and lifting the stylus more delicate than usual.
Light touches or vibration can transmit audibly through to the speakers during playback.
SOUND QUALITY PERFORMANCE 76/100
The Sound Burger is presented as a fun, genuinely usable portable player rather than an audiophile source. Reviewers prefer it clearly to an IKEA deck and a Crosley suitcase player, but also note softer detail, somewhat boomy bass and considerable sensitivity to handling noise.
Overall Sound
78/100
One reviewer calls it an “audio gem” for everyday use and says it is more than a novelty, while being clear that it is not audiophile sound. Compared with affordable alternatives, it was preferred over both the IKEA turntable and Crosley suitcase models, though bass was described as boomier and detail reduced.
Speed Stability
81/100
The specified wow-and-flutter figure is below 0.25% WTD, and the belt-drive system offers both 33⅓ and 45 rpm playback. The reviews supplied do not directly comment on pitch consistency, drift or audible speed variation.
Tonearm Performance
73/100
The compact arm is functional, but its very limited vertical travel makes cueing and lifting it after playback difficult. Reviewers advise particular care to avoid stylus drops, which limits confidence in day-to-day handling.
Noise Isolation
70/100
Handling the unit while a record is playing is a clear weakness: even a light tap reportedly travels straight through to the speakers. Its highly portable format is therefore best treated gently and kept on a stable surface during listening.
Assessments of Build Quality, Usability, and Overall Propositions.
Build Quality
86/100
For a compact $199 portable design, the review finds it well constructed, with a pleasing sense of quality from the packaging onward. Visible metal screws, the spindle assembly and small finishing touches make it feel more substantial than a typical novelty player.
Features Usability
89/100
Bluetooth transmission, a rechargeable battery, USB-C charging, a built-in phono preamp and included RCA cable make this unusually flexible for casual and portable vinyl use. The compact format is convenient, although the fiddly tonearm demands care when cueing records.
Value for Money
91/100
At $199.99, the reviewer found the combination of build feel, packaging and features a delightful surprise. It is also judged favorably against inexpensive IKEA and Crosley-style alternatives, particularly for listeners who want a portable, more capable record player.
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Authorized dealers for Audio-Technica AT-SB727
- The Audio Association — in-store — Anaheim, California, United States (website)
- A1 Futureshop — online and in-store — North Rocks, New South Wales, Australia (website)
- Absolute Audio - Canada — in-store — Calgary, Alberta, Canada (website)
- Abt Electronics — online and in-store — Glenview, Illinois, United States (website)
- Accesory Jack — online and in-store — New Territories, Hong Kong (website)
- Acclaim Sound and Light — online and in-store — North Bay, Ontario, Canada (website)
- Acoustic Sounds — online and in-store — Salina, Kansas, United States (website)
- Acoustic Technologies — online and in-store — Montréal, Québec, Canada (website)
- Acton Gate Audio — online and in-store — Cymru, United Kingdom (website)
- Adorama — in-store — New York, New York, United States (website)
and 230 more verified dealers