Audio-Technica AT-SB727

The Sound Burger is Back!

Due to the overwhelming response of the limited edition retro red Sound Burger, launched in 2022 in celebration of Audio-Technica’s 60th anniversary (all quantities sold out globally in days), Audio-Technica is thrilled to announce that this fan favorite is returning to the company’s regular lineup.

Due to the overwhelming response of the limited edition retro red Sound Burger, launched in 2022 in celebration of Audio-Technica’s 60th anniversary (all quantities sold out globally in days), Audio-Technica is thrilled to announce that this fan favorite is returning to the company’s regular lineup.

Designed with portability in mind and available in three unique colors, the Sound Burger offers a retro aesthetic mixed with modern updates. Ideal for parties, compact living spaces, or picnics, this affordable entry-level turntable offers Bluetooth® connectivity and USB charging and up to 12 hours of spinning.

The Sound Burger offers high-quality sound reproduction with a belt-drive system that plays 33-1/3 and 45 RPM records. To achieve both portability and stability, the tonearm employs a dynamic balance system in which stylus pressure is applied via a spring. In addition, a high-precision DC motor maintains stable rotation. This unique turntable features a die-cast aluminum alloy platter with damping design and a replaceable diamond stylus. The original stylus can be replaced by ATN3600LC (sold separately). For those looking to further enhance your audio experience, the ATN3600LE elliptical stylus can also be purchased. The Sound Burger also comes with an audio cable for those who prefer an analog, wired listening experience.

Included Accessories: 45 RPM adapter, 3.5 mm male to dual RCA male audio cable, USB Type-A/USB Type-C™charging cable.

Sound Burger White Out Deal!

For a limited time only, purchase a white Sound Burger and get a white ATH-M20xBT for free – a $79 value!

For a limited time only, purchase a white Sound Burger and get a white ATH-M20xBT for free – a $79 value!

Sound Burger Day Savings!

In celebration of Sound Burger Day (7-27), purchase an AT-SB727 Sound Burger and an AT-SP65XBT bluetooth speaker for only $199 – a $65 value – plus receive a free Sound Burger minifigure*!How to redeem?Add an AT-SB727 portable turntable to your cart. Then add the AT-SP65xBT to your cart and the discount will be automatically applied at checkout. Sound Burger minifigure will be shipped separately.*minifigure colors may vary

In celebration of Sound Burger Day (7-27), purchase an AT-SB727 Sound Burger and an AT-SP65XBT bluetooth speaker for only $199 – a $65 value – plus receive a free Sound Burger minifigure*!

How to redeem?
Add an AT-SB727 portable turntable to your cart. Then add the AT-SP65xBT to your cart and the discount will be automatically applied at checkout. Sound Burger minifigure will be shipped separately.

*minifigure colors may vary

You Spin Me Right Round Baby

Devour this dangerously delicious listening experience.

Love at First Listen

The Sound Burger offers high-quality sound reproduction with a belt-drive system that plays 33-1/3 and 45 RPM records. To achieve both portability and stability, the tonearm employs a dynamic balance system in which stylus pressure is applied via a spring. In addition, a high-precision DC motor maintains stable rotation.

Return of an Icon

40 years after its original release the Sound Burger makes a welcome return, but it’s remained a fan favorite since the 1980s thanks to its nostalgic design, quirky advertising campaigns, and unique listening experience.

Protect your Sound Burger

Protect your Sound Burger portable turntable (AT-SB727 or AT-SB2022 model) from scratches and dust with this specially designed hard storage case that’s made to look like the classic fast food take-out boxes from the 1970s and ’80s.

Protect your Sound Burger portable turntable (AT-SB727 or AT-SB2022 model) from scratches and dust with this specially designed hard storage case that’s made to look like the classic fast food take-out boxes from the 1970s and ’80s.

12 Hours of Wireless Listening

Thanks to its Bluetooth connection and compact, lightweight design, the Sound Burger is the perfect partner for parties, picnics, or compact living spaces. Connect to your Bluetooth headphones or speakers and enjoy your favorite vinyl records wirelessly for up to 12 hours.

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Our Story

Over 60 years ago, Hideo Matsushita established Audio-Technica in a small flat in Shinjuku, Tokyo. Inspired by our emotional connections to audio, Matsushita dedicated his time to creating affordable audio equipment to heighten everyday listening experiences.

Over 60 years ago, Hideo Matsushita established Audio-Technica in a small flat in Shinjuku, Tokyo. Inspired by our emotional connections to audio, Matsushita dedicated his time to creating affordable audio equipment to heighten everyday listening experiences.