In 1962, Matsushita founded Audio-Technica with the vision of producing high-quality audio for everyone. And following this vision, he soon created the first truly affordable phono cartridge, the AT-1, in the company’s small flat in Shinjuku, Tokyo. Building on their passion for listening they have grown to design critically acclaimed headphones, turntables and microphones, remaining a family business and retaining the belief that high-quality audio should be accessible to all.