Potato score: 90.43

90%

Primare I35 Prisma DM36 #1
Primare I35 Prisma DM36 variant 1
Primare I35 Prisma DM36 variant 2

Primare I35 Prisma DM36

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Built-in DAC
Network Audio
Balanced Output
Pre-Out
Remote Control
IR Input

I35 Prisma DM36 combines the NEW DM36 digital to analog conversion module and SM35 Prisma network player module with the award winning I35 modular integrated amplifier platform, featuring our UFPD 2 amplification technology delivering 150 watts of power per channel and balanced inputs, to create an extraordinarily versatile control and power centre for any system.


Technology

I35 Prisma DM36 modular integrated amplifier is the latest iteration of Primare’s now iconic integrated amplifiers and among the first to use our new UFPD 2 power system, a radical reworking of Primare’s award-winning UFPD all-analog Class-D technology.


Providing 150 watts at 8 ohms of absolutely linear UFPD 2 amplification across the entire audible bandwidth, the I35 Prisma delivers naturally fast, clean and agile sound with an unprecedented ability to bring music to life.


In addition to a pair of XLR balanced and three RCA analog inputs, I35 Prisma DM36 includes both the sophisticated digital to analog converter module, DM36, as well as a Prisma network player module, SM35, to create an extraordinarily versatile system control centre.


I35 Prisma DM36 continues a Primare tradition of delivering astonishing performance from compact and elegant integrated amplifiers for easy installation into virtually any living environment.


The I35 Prisma DM36 includes both the sophisticated digital to analog converter module, DM36, as well as a Prisma network player module, SM35, to create an extraordinarily versatile system control centre.


The DM36 is a full-featured digital to analog converter stage enabling up to PCM 384kHz/32bit and DSD 256 conversion, featuring up-sampling options and MQA processing.


MQA (Master Quality Authenticated) is an award-winning British technology that delivers the sound of the original master recording. The master MQA file is fully authenticated and is small enough to stream or download.


Visit mqa.co.uk for more information.


Prisma – Network and Multiroom Technology

Prisma is a bundle of technologies that provide the broadest range of network music player features and functionality. Essentially created to be a streamer that would allow everyone, and everywhere, in the household to explore, discover, and share the deeply satisfying experience of high-performance music playback – Prisma provides multi-room/multi-zone connectivity and control of stored and streamed media, whether wired or wireless, all managed from mobile devices through the dedicated Prisma system control app.


In addition to AirPlay 2, Bluetooth®, Roon Ready*, and Spotify Connect®, Prisma features Chromecast built-in, a unique streaming portal allowing effortless direct connection to hundreds of streaming applications and services, including voice control, for the best possible performance and user experience.


*with future update


The look and feel of Scandinavia

We believe that every aspect of our products – the way they look, the satisfying feel of the controls – contributes to the overall experience of living with Primare. As a result, Primare products exude the hallmarks of Scandinavian design – simple, elegant designs, with approachable and easy to understand functionality.


An example of this is our signature control knob, known throughout the industry for both its appearance as well as how it feels in the hand as an input is selected or volume adjusted. – or as we say lagom, not too much not too little, everything in balance, proportion, and harmony.


Modular Design and System Building

We feel it is essential to offer modularity whenever possible in order to have just the right features, both now and for the future. Modular design is featured in the I25 and I35 modular integrated amplifiers, as well as the PRE35 modular preamplifier, all of which can be updated with DAC and Prisma modules, as well as the CD35 CD player that can have the Prisma module added, either at the time of purchase or at a later date. As a result, we are able to offer a carefully considered array of models and configurations in order to allow for device selection that best fits any system need. For example, a CD35 with Prisma module installed can be paired with an I35 integrated amplifier, allowing for a separation of analog and digital stages. Or, an I35 with DAC and Prisma modules installed can be paired with a DD35 CD transport, allowing for multi-room and multi-zone playback of every input, whether analog or digital source.


I25 and I35 Integrated Amplifier

In this video we review the features and functionality of both the I25 and I35 modular integrated amplifier platforms that may make them the perfect addition to your system.


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Overall Score 90/100

Rating for [object Object]

Deliciously Crispy

Primare I35 Prisma DM36

The I35 Prisma is a high‑power, one‑box solution that marries Primare’s refined industrial design with a feature set built for modern listening. It delivers tight, pitch‑precise bass, a full-bodied midrange and a treble that stays clean rather than edgy, producing convincing piano and vocal tone. The UFPD 2 output stage provides 150W/8Ω (300W/4Ω) with rapid transients and ample headroom, while imaging is focused and accurate. Connectivity is class-leading: dual Ethernet, Wi‑Fi/Chromecast/Apple AirPlay, Bluetooth, MQA, USB and an onboard ESS DAC controlled via the Prisma app make streaming and system setup effortless. The chassis and finish are textbook Primare, though ergonomics (tiny OLED characters, low speaker terminals) can be inconvenient. Reviewers such as Neil Gader and Audiophilepure highlight its musicality and versatility, making the I35 a compelling value for listeners who want an all-in-one high-fidelity amplifier.

Audiophilepure

"With my NAS drive automatically configured, I was effortlessly streaming content from Spotify, Tidal, and TunedIn within the Chromecast folder."

Pros

  • Powerful, low‑distortion UFPD 2 amplification (150W/8Ω, 300W/4Ω) delivering swift transients and ample headroom for demanding speakers.
  • Extensive, modern connectivity (Prisma streaming, Chromecast, dual Ethernet, Wi‑Fi, AirPlay, Bluetooth, MQA, USB and multiple digital/analog I/O) and intuitive app control.
  • Musical, well‑balanced sound with a full midrange and treble that remains non‑etching — vocals and piano are reproduced with convincing tone and detail.
  • Strong overall value: near‑reference performance and features that outpace many pricier rivals in its class.

&

Cons

  • Front‑panel ergonomics are imperfect—the OLED characters are very small and the menu system feels dated, encouraging use of the Prisma app.
  • Speaker terminals sit low on the rear panel, making it awkward to fit spade connectors and larger cables (banana plugs recommended).
  • Micro‑dynamic gradations and maximum soundstage depth fall slightly short of the very top separates and ultra‑high‑end references.

Sound Quality

89/100

Dynamics

89/100

With UFPD/UPFD Class-D-style topology and 2x150W (8Ω), reviewers report swift transient behavior and 'explosive and superbly controlled' macro-dynamics. Transients are integrated cleanly and the amp has ample headroom for its power class, though micro-dynamic gradations were noted as slightly less resolved than top reference designs.

Soundstage Imaging

88/100

Imaging is described as very good and well-focused ('not rendered as cutouts; physical presence'), with good channel separation and dimensionality. Reviewers felt staging was strong though not maximally immersive compared with the most spacious reference units.

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Build Quality

88/100

Externally the I35 is classically Primare — thick brushed-aluminum faceplate, sturdy footers and clean chassis; internally solid components and a substantial power section are implied. Minor ergonomic quibbles (tiny OLED characters, low-mounted speaker terminals awkward for large spades) prevent a perfect score.

Features Connectivity

95/100

Teeming with modern connectivity: XLR inputs, multiple RCA line ins/outs, PRE output, USB-B/A, multiple optical/coax inputs, digital output, Ethernet (x2), Wi‑Fi, Chromecast, AirPlay, Bluetooth, MQA, Spotify Connect, Prisma app control and a high-quality onboard ESS DAC. The feature set places it at the top end of the allowed range.

Value for Money

90/100

Reviewers place the I35 favorably against pricier competitors, calling it a 'top‑notch' performer 'at a fraction of the price' of elite peers. The consensus is that it justifies its premium rather than being an inexpensive bargain — strong performance for the segment.

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