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Watt’n Potatoes

Authorized dealers for Primare I35

  • Absoulute Audio plus Video — in-store — Aiken, South Carolina, United States (website)
  • 110Hz — online and in-store — Kielce, Województwo świętokrzyskie, Poland (website)
  • Alpha High End — online and in-store — Brasschaat, Vlaams Gewest, Belgium (website)
  • Alta Fedelta — online and in-store — Lombardia, Italy (website)
  • Anagram Audio — online and in-store — Bury St Edmunds, England, United Kingdom (website)
  • Analogue Seduction — online and in-store — Whittlesey, England, United Kingdom (website)
  • Area Hifi — online and in-store — L'Eixample, Comunidad Valenciana, Spain (website)
  • Atelier 13 Audio — in-store — Forest Hills, Tennessee, United States (website)
  • AUDIO 2000 — in-store — Wuppertal, Nordrhein-Westfalen, Germany (website)
  • Audio Advice — online and in-store — Raleigh, North Carolina, United States (website)

and 105 more verified dealers

Potato score: 89.7

90%

Primare I35 #1
Primare I35 variant 1
Primare I35 variant 2

Primare I35

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Pre-Out
Balanced Line Output

I35 is an award winning modular full size integrated amplifier featuring our UFDP 2 ampliciation technology delivering 150 watts of power per channel and balanced inputs, with the option of adding digital to analog converter and Prisma network player modules at any time.


Technology

I35 modular integrated amplifier is the latest iteration of Primare’s now iconic integrated amplifiers and among the first to use our new UFPD 2 power system, a radical reworking of Primare’s award-winning UFPD all-analog Class-D technology.


Providing 150 watts at 8 ohms of absolutely linear UFPD 2 amplification across the entire audible bandwidth, the I35 delivers naturally fast, clean and agile sound with an unprecedented ability to bring music to life.


Technology

I35 modular integrated amplifier is the latest iteration of Primare’s now iconic integrated amplifiers and among the first to use our new UFPD 2 power system, a radical reworking of Primare’s award-winning UFPD all-analog Class-D technology.


Providing 150 watts at 8 ohms of absolutely linear UFPD 2 amplification across the entire audible bandwidth, the I35 delivers naturally fast, clean and agile sound with an unprecedented ability to bring music to life.


In addition to a pair of XLR and three RCA analog inputs, the modular design of the I35 allows for a sophisticated digital to analog converter module, DM36, as well as a Prisma network player module, SM35, to be added to the amplifier at any time for unprecedented system customisation.


I35 continues a Primare tradition of delivering astonishing performance from compact and elegant integrated amplifiers for easy installation into virtually any living environment.


The look and feel of Scandinavia

We believe that every aspect of our products – the way they look, the satisfying feel of the controls – contributes to the overall experience of living with Primare. As a result, Primare products exude the hallmarks of Scandinavian design – simple, elegant designs, with approachable and easy to understand functionality.
An example of this is our signature control knob, known throughout the industry for both its appearance as well as how it feels in the hand as an input is selected or volume adjusted. – or as we say lagom, not too much not too little, everything in balance, proportion, and harmony.


The look and feel of Scandinavia

We believe that every aspect of our products – the way they look, the satisfying feel of the controls – contributes to the overall experience of living with Primare. As a result, Primare products exude the hallmarks of Scandinavian design – simple, elegant designs, with approachable and easy to understand functionality.
An example of this is our signature control knob, known throughout the industry for both its appearance as well as how it feels in the hand as an input is selected or volume adjusted. – or as we say lagom, not too much not too little, everything in balance, proportion, and harmony.


Modular Design and System Building

We feel it is essential to offer modularity whenever possible in order to have just the right features, both now and for the future. Modular design is featured in the I25 and I35 modular integrated amplifiers, as well as the PRE35 modular preamplifier, all of which can be updated with DAC and Prisma modules, as well as the CD35 CD player that can have the Prisma module added, either at the time of purchase or at a later date. As a result, we are able to offer a carefully considered array of models and configurations in order to allow for device selection that best fits any system need. For example, a CD35 with Prisma module installed can be paired with an I35 integrated amplifier, allowing for a separation of analog and digital stages. Or, an I35 with DAC and Prisma modules installed can be paired with a DD35 CD transport, allowing for multi-room and multi-zone playback of every input, whether analog or digital source.


I25 and I35 Integrated Amplifier

In this video we review the features and functionality of both the I25 and I35 modular integrated amplifier platforms that may make them the perfect addition to your system.


I25 and I35 Integrated Amplifier

In this video we review the features and functionality of both the I25 and I35 modular integrated amplifier platforms that may make them the perfect addition to your system.


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Professional Reviews 90/100

Rating for I35

Nicely Roasted

Sound Quality

92/100

Build Quality

94/100

Features Connectivity

84/100

Value for Money

85/100

Primare’s I35 delivers crystalline transparency, effortless treble air and tightly controlled bass from a muscular 150W-per-channel platform. Audiophiliac found its presentation spacious, immediate and revealing, while the modular architecture preserves the freedom to add digital capability later. Premium machining and a clean analogue-first layout complete an integrated amplifier built for pure, authoritative sound.

What Reviewers Are Saying

"the sound of the recording itself as communicated by the I35 was uh definitely a spine tingling moment"

— Audiophiliac

Pros

Exceptionally pure, transparent and immediate presentation with airy, extended treble detail.

Powerful, dynamic delivery with strong bass definition and control.

Gorgeous, impeccably finished chassis with notably premium machined-metal controls.

Modular design allows a DAC or network-player option to be added after purchase.

&

Cons

Lean-neutral balance may not satisfy listeners seeking a fuller, warmer or weightier presentation.

Small display and particularly tiny menu text can be difficult to read from a normal listening position.

SOUND QUALITY PERFORMANCE 92/100

The I35 is described as notably pure, clear and immediate, with considerably stronger drive and bass control than the comparison amplifier. Its presentation is spacious and relaxed rather than aggressively expansive, with good depth and an open sense of ease.

Transparency Resolution

94/100

Audiophiliac calls the I35 a “clear window to the sound” and repeatedly highlights its purity, clarity and transparency. The reviewer especially values how directly and immediately it lets the listener hear into recordings.

Tonal Balance Musicality

90/100

The reviewer finds the sound pure and relaxed, saying the music breathes more through the I35. There is little direct discussion of tonal warmth, brightness or timbral coloration, but the overall listening impression is strongly positive and unfatiguing.

Dynamics

93/100

The I35 is reported to be substantially more powerful and dynamic than the Leak Stereo 230, with clearly superior bass control. Its high current capability and stable low-impedance operation align with the reviewer's impression of confident, authoritative delivery.

Soundstage Imaging

89/100

The soundstage is described as big, spacious and possessed of a reasonable amount of depth. Audiophiliac stops short of calling it expansive, but notes that the Primare opens up the presentation and gives it more air and relaxation.

Assessments of Build Quality, Usability, and Overall Propositions.

Build Quality

94/100

Audiophiliac describes the build as gorgeous and impeccably finished. The machined-metal control knob is singled out for its exceptionally solid, premium feel.

Features Connectivity

84/100

The reviewed version is an analogue-focused integrated amplifier with two balanced XLR inputs, three RCA inputs, line and preamp outputs, a remote, trigger and control connections. It has no onboard digital connectivity in base form, though Primare’s modular design allows a DAC option to be added later.

Value for Money

85/100

The reviewed analogue version is identified as costing $4,400, placing it in a serious premium-integrated market. The review does not directly judge whether it is especially good or poor value against competing amplifiers.

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Authorized dealers for Primare I35

  • Absoulute Audio plus Video — in-store — Aiken, South Carolina, United States (website)
  • 110Hz — online and in-store — Kielce, Województwo świętokrzyskie, Poland (website)
  • Alpha High End — online and in-store — Brasschaat, Vlaams Gewest, Belgium (website)
  • Alta Fedelta — online and in-store — Lombardia, Italy (website)
  • Anagram Audio — online and in-store — Bury St Edmunds, England, United Kingdom (website)
  • Analogue Seduction — online and in-store — Whittlesey, England, United Kingdom (website)
  • Area Hifi — online and in-store — L'Eixample, Comunidad Valenciana, Spain (website)
  • Atelier 13 Audio — in-store — Forest Hills, Tennessee, United States (website)
  • AUDIO 2000 — in-store — Wuppertal, Nordrhein-Westfalen, Germany (website)
  • Audio Advice — online and in-store — Raleigh, North Carolina, United States (website)

and 105 more verified dealers