iXOOST, the Italian luxury audio brand famed for its high-end speakers crafted from authentic supercar components, has appointed HEA Distribution as its official UK distributor. The agreement includes strategic retail showcases in Harrods and Selfridges, reinforcing iXOOST’s premium positioning and providing immediate visibility among high-net-worth consumers and design-conscious music-lovers.

iXOOST, based in Modena’s “Motor Valley,” fuses automotive heritage with high-fidelity sound. Its portfolio includes products built from original Lamborghini, AMG, Abarth, and Pirelli parts, creating sound systems that are as much art and design pieces as they are audio equipment. 

HEA Distribution, renowned for representing high-performance, high-design brands including Astell&Kern and Campfire Audio , will help iXOOST to expand from automotive-enthusiast circles into the high-end home audio, luxury lifestyle, and bespoke interior markets.

“Partnering with HEA gives us immediate entrée into the UK’s most discerning retail and dealer networks,” said iXOOST CEO, Giovanni Panini. “Our products speak to a fusion of design, emotion and sound - and HEA’s reputation and reach will allow us to present iXOOST to the right audiences with the gravitas they deserve.”

Stephan Orphanides, CEO of HEA Distribution, added: “We’re thrilled to welcome iXOOST to our portfolio. The brand’s unique combination of automotive heritage, artisanal craftsmanship and audio performance is exceptional. We see strong potential for iXOOST products in a range of retail spaces.”

Harrods & Selfridges: Flagship Launch Platforms

The new partnership has begun with high-profile placements in the luxury tech departments of Harrods and Selfridges, showcasing iXOOST to the most affluent and design-curious consumers.

Harrods will exclusively feature the iXOOST ESAVOX Hi Fi System (£34,999), created in collaboration with Automobili Lamborghini, while both Harrods and Selfridges will carry the Pirelli P ZERO™ Sound (£5999) – a wireless speaker system based on Pirelli’s authentic F1 tyre design.

As with other boutique audio brands distributed by HEA, Harrods will act as both showroom and experiential hub, plus a launchpad for press briefings and VIP viewings.:

Together, iXOOST and HEA aim to establish immediate brand traction and a growing base of showroom installations, bespoke commissions, and high-end retail sales across the UK.