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Watt’n Potatoes

Authorized dealers for Mission Mission 770

  • A Tube High Fidelity — online and in-store — Almere, Flevoland, Netherlands (website)
  • Acoustic Technologies — online and in-store — Montréal, Québec, Canada (website)
  • Acton Gate Audio — online and in-store — Cymru, United Kingdom (website)
  • Alen Audio — in-store — Extramurs, Comunidad Valenciana, Spain (website)
  • All Elite Audio — online and in-store — Perry Hall, Maryland, United States (website)
  • American Audio & Video — in-store — Southaven, Mississippi, United States (website)
  • Analogue Seduction — online and in-store — Whittlesey, England, United Kingdom (website)
  • Apollo HiFi — online and in-store — Marrickville, New South Wales, Australia (website)
  • Art & Voice — online (website)
  • Audio Advisor — online and in-store — Michigan, United States (website)

and 72 more verified dealers

Potato score: 91.5

92%

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Mission Mission 770

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The new 770 heralds the return of UK-based manufacturing for the Mission brand, where a 25,000 square foot production facility has been purpose-built in Huntingdon, Cambridgeshire – the home of British Hi-Fi.


The Mission 770 has always been manufactured according to the Mission principles of quality and value for money. New Mission 770 further exemplifies these two edicts; balancing fine craftsmanship, natural sound quality, and affordability inside a beautifully proportioned loudspeaker that has been bought in its millions right across the globe through its various incarnations.


The original 770 was well known for its warm, rich and natural sounding character and the new Mission 770 retains that standing but imbues it with an open, detailed performance that will entice you to explore your whole music collection, once more.


The emphasis for the design of the new Mission 770 is, indeed, that combination of polypropylene cone and resonance controlled cabinet. Accordingly, Mission has developed a new polypropylene driver, mimicking the extended response and low colouration of the original, while upgrading the motor system to take account of modern power handling and dynamic requirements. Naturally, like the original, the driver is built onto an 8-inch die-cast chassis with larger rear ‘windows’ to reduce early reflections back through the cone. Special care has been taken to marry a low-density nitrile surround to the cone to match its impedance and reduce reflections from the cone edge.


The original 770 was well known for its warm, rich and natural sounding character and the new Mission 770 retains that standing but imbues it with an open, detailed performance that will entice you to explore your whole music collection, once more.


A new 20cm polypropylene mid/bass driver was developed for the re-engineered 770, mimicking the extended response and low coloration of the original, while upgrading the motor system to take account of modern power handling and dynamic requirements.


Like the original, the driver is built onto a die-cast chassis with large rear ‘windows’ to reduce early reflections back through the cone. Special care has been taken to marry a low-density nitrile surround to the cone, to match its impedance and reduce reflections from the cone edge. The new polypropylene cone is loaded with minerals to make it stiffer than the original, yielding fast, tight bass that enables the listener to hear exactly how bass instruments are being played. This is balanced by tuning the cabinet and reflex port to a very low frequency, avoiding the ‘one note bass’ that is typical of a lot of bass reflex systems. In addition, the port is strongly flared at both inlet and outlet to smooth airflow and eradicate distortion. Bass extends powerfully and cleanly to below 30Hz in room, which is remarkable for this size of speaker.


The Woven textile soft dome treble unit – true to form, with a high flux ferrite magnet, is engineered for smooth, detailed HF extension. This new treble unit uses a lightweight, damped microfibre dome with an ultra-smooth response, backed by a damped rear chamber that pushes the fundamental resonance well below the crossover region. The quality of this 28mm dome marries perfectly with the mid/bass driver to ensure evenness of character throughout the range of the whole speaker.


The highly researched crossover – 1000s of hours of listening tests perfect the coherent, seamless musical output that is both thrilling and natural in its rendition of any source material. IAG’s Director of Acoustic Design, Peter Comeau, has worked tirelessly to ensure a seamless integration between the drive units, so the speaker behaves as one music-making system.


Today’s advanced software crossover mapping and measuring techniques allow Mission to perfect the balance between bass and midrange and adjust the crossover to the treble unit by mapping the acoustic crossover slopes with extreme accuracy. Even so, the choice of EQ and crossover for the new 770 involved hundreds of hours of listening sessions using a wide variety of music, and over 170 circuit iterations were tried before the final crossover was settled upon. The circuit was then mapped out onto separate bass and treble PCBs using very short signa paths and accommodating high-quality components such as super-transparent polypropylene capacitors and air core inductors, maintaining the simplicity and elegance of the original whilst improving critical elements. The resulting transparency to musical detail ensures the thrilling emotion of music is fully conveyed, whilst maintaining a seamless transition between the mid/bass and treble units.


The drivers and crossover are housed in a real-wood veneered cabinet, measuring 59x30x30cm (HxWxD), with a white laminated front baffle echoing the style that made the Mission 770 a stand-out hi-fi product in the 1970s and ’80s. Beneath the rich, rosy-tinged walnut or black veneers lies a further technological advancement. While the original 770 reduced midrange coloration using the BBC-influenced technique of a thin-wall cabinet damped by mass loading with bitumen pads, the new 770 features a twin-wall sandwich of high-density MDF and particle board bonded by a layer of high-damping adhesive. This results in a cabinet with panel resonance well below audibility, allowing the drive units to do their job unsullied by cabinet coloration at all frequencies.


Internal bracing adds strength to the front baffle and braces the drive unit to the cabinet, creating a mechanical support that aids the dynamic performance of the bass unit and reveals the microdynamics of the musical performance. This is complemented by a layer of acoustic foam and damping fibre, strategically placed to absorb reflections inside the cabinet without overdamping the bass quality.


The new Mission 770 is not only designed and engineered in the UK; it is made here too. Mission’s parent company, IAG, has expanded its facilities in Huntingdon, Cambridgeshire – the traditional home of Mission – to incorporate key manufacturing, assembly and finishing processes for specially selected products, in addition to the R&D function already located here. A 9,000ft2 production facility has been added to the existing building in Huntingdon, including a new anechoic chamber, making a total of 25,000ft2 of office, lab and manufacturing space.


The Mission 770 stand is custom designed in conjunction with Mission’s Director of Acoustic Design, Peter Comeau. Every aspect is considered to create the perfect presentation of the 770 speaker. Hand made in the England, with robust British steel, the 770 stand reinforces the no-compromise approach in the ‘Made in UK’ theme for the return of the Mission 770.



See what our very own Director of Acoustic Design, Peter Comeau and Pursuit Perfect System had to say about the New Mission 770.



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Professional Reviews 92/100

Rating for Mission 770

Deliciously Crispy

Sound Quality

92/100

Build Quality

94/100

Value for Money

88/100

The Mission 770 delivers floorstander-like scale from a substantial standmount, pairing deep, agile bass with an expressive, realistic midrange. What Hi-Fi? praises its bass finesse, while SoundStage Solo found neutral, spacious projection and sharply focused imaging. British-built cabinetry and included stands complete a retro design with thoroughly modern musical authority.

What Reviewers Are Saying

"The big surprise for me is that they are now one of my favourite speakers and I think they will blow some audiophiles socks off."

— Pursuit Perfect System

Pros

Exceptionally deep, articulate and controlled bass for a standmount, with genuine punch and texture.

Expressive, realistic midrange and vocals, combining tonal body with strong clarity.

Plays with room-filling scale, dynamic composure and a spacious, stable soundstage.

Substantial British-made cabinet and dedicated matching stands are included.

&

Cons

Large, wide cabinets need breathing room and can dominate smaller rooms.

Treble is smooth and well integrated rather than class-leading for ultimate sparkle, delicacy or detail.

Imaging is spacious but not as pinpoint or speaker-disappearing as the best smaller rivals.

SOUND QUALITY PERFORMANCE 92/100

The Mission 770 is widely praised for a large-scale, natural and musically involving presentation that combines old-school physicality with modern clarity. Its strongest traits are unusually deep, controlled bass for a standmount and a richly convincing midband, while the treble and imaging favour coherence and scale over ultimate etched precision.

Bass

94/100

For an 8-inch standmount, reviewers consistently found the bass exceptional: deep, powerful, agile and notably composed at high levels. SoundStage Solo measured usable in-room output around 30Hz and called it spectacularly deep and articulate, while What Hi-Fi praised its uncommon finesse, texture and punch; a few listeners found the balance slightly leaner or less suited to fat, heavy dance-bass presentation.

Mid

94/100

Vocals and instrumental tone are among the 770's most celebrated qualities. Reviews describe an expressive, clear and lively midrange with exceptional texture, body and realism; several listeners singled out voices as natural, solid and emotionally convincing without becoming aggressively forward.

Treble

88/100

The soft-dome tweeter is widely regarded as smooth, clean and well integrated, with enough detail and bite to maintain an open, articulate sound. It is deliberately polite rather than maximally sparkling: reviewers note slight roll-off and say rivals can offer more ultimate delicacy, extension and high-frequency detail, while one listener encountered some sibilance before changing amplification.

Soundstage Imaging

89/100

Despite its broad baffle and substantial cabinet, the 770 projects freely and avoids the boxy, congested character some may expect from a retro design. Reviewers report a spacious, layered stage with stable centre focus and convincing image size, though the best smaller rivals can disappear more completely and offer more pinpoint instrument placement.

Dynamics

92/100

The 770 has the scale and headroom to play loudly with composure, force and convincing drum impact. It also exposes subtle shifts in intensity and musician interplay well, although one reviewer felt some similarly priced alternatives sound more immediately explosive at the frequency extremes.

Assessments of Build Quality, Usability, and Overall Propositions.

Build Quality

94/100

The British-made 770 earns repeated praise for its substantial, inert cabinet and carefully executed finish. Its MDF-and-particleboard sandwich construction, damping layer, internal bracing, quality veneers and robust matching stands all support the impression of a seriously engineered, premium loudspeaker; the main practical gripe is that the stand spikes cannot easily be removed for sliding during positioning.

Value for Money

88/100

At roughly £3,499-£3,500 or $5,000 per pair including dedicated stands, the 770 is an expensive standmount rather than an obvious bargain. Even so, What Hi-Fi places it among the strongest options at its price, while other reviewers consider the price justified by its UK build, included stands and unusually full-scale performance; SoundStage Solo is more reserved, calling it a little too costly to be a standout deal.

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Authorized dealers for Mission Mission 770

  • A Tube High Fidelity — online and in-store — Almere, Flevoland, Netherlands (website)
  • Acoustic Technologies — online and in-store — Montréal, Québec, Canada (website)
  • Acton Gate Audio — online and in-store — Cymru, United Kingdom (website)
  • Alen Audio — in-store — Extramurs, Comunidad Valenciana, Spain (website)
  • All Elite Audio — online and in-store — Perry Hall, Maryland, United States (website)
  • American Audio & Video — in-store — Southaven, Mississippi, United States (website)
  • Analogue Seduction — online and in-store — Whittlesey, England, United Kingdom (website)
  • Apollo HiFi — online and in-store — Marrickville, New South Wales, Australia (website)
  • Art & Voice — online (website)
  • Audio Advisor — online and in-store — Michigan, United States (website)

and 72 more verified dealers

A Tube High Fidelity logo
Acoustic Technologies logo
Acton Gate Audio logo
Alen Audio logo
All Elite Audio logo
American Audio & Video logo
Analogue Seduction logo
Apollo HiFi logo
Art & Voice logo
Audio Advisor logo