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Mission Mission 770
The new 770 heralds the return of UK-based manufacturing for the Mission brand, where a 25,000 square foot production facility has been purpose-built in Huntingdon, Cambridgeshire – the home of British Hi-Fi.
The Mission 770 has always been manufactured according to the Mission principles of quality and value for money. New Mission 770 further exemplifies these two edicts; balancing fine craftsmanship, natural sound quality, and affordability inside a beautifully proportioned loudspeaker that has been bought in its millions right across the globe through its various incarnations.
The original 770 was well known for its warm, rich and natural sounding character and the new Mission 770 retains that standing but imbues it with an open, detailed performance that will entice you to explore your whole music collection, once more.
The emphasis for the design of the new Mission 770 is, indeed, that combination of polypropylene cone and resonance controlled cabinet. Accordingly, Mission has developed a new polypropylene driver, mimicking the extended response and low colouration of the original, while upgrading the motor system to take account of modern power handling and dynamic requirements. Naturally, like the original, the driver is built onto an 8-inch die-cast chassis with larger rear ‘windows’ to reduce early reflections back through the cone. Special care has been taken to marry a low-density nitrile surround to the cone to match its impedance and reduce reflections from the cone edge.
The original 770 was well known for its warm, rich and natural sounding character and the new Mission 770 retains that standing but imbues it with an open, detailed performance that will entice you to explore your whole music collection, once more.
A new 20cm polypropylene mid/bass driver was developed for the re-engineered 770, mimicking the extended response and low coloration of the original, while upgrading the motor system to take account of modern power handling and dynamic requirements.
Like the original, the driver is built onto a die-cast chassis with large rear ‘windows’ to reduce early reflections back through the cone. Special care has been taken to marry a low-density nitrile surround to the cone, to match its impedance and reduce reflections from the cone edge. The new polypropylene cone is loaded with minerals to make it stiffer than the original, yielding fast, tight bass that enables the listener to hear exactly how bass instruments are being played. This is balanced by tuning the cabinet and reflex port to a very low frequency, avoiding the ‘one note bass’ that is typical of a lot of bass reflex systems. In addition, the port is strongly flared at both inlet and outlet to smooth airflow and eradicate distortion. Bass extends powerfully and cleanly to below 30Hz in room, which is remarkable for this size of speaker.
The Woven textile soft dome treble unit – true to form, with a high flux ferrite magnet, is engineered for smooth, detailed HF extension. This new treble unit uses a lightweight, damped microfibre dome with an ultra-smooth response, backed by a damped rear chamber that pushes the fundamental resonance well below the crossover region. The quality of this 28mm dome marries perfectly with the mid/bass driver to ensure evenness of character throughout the range of the whole speaker.
The highly researched crossover – 1000s of hours of listening tests perfect the coherent, seamless musical output that is both thrilling and natural in its rendition of any source material. IAG’s Director of Acoustic Design, Peter Comeau, has worked tirelessly to ensure a seamless integration between the drive units, so the speaker behaves as one music-making system.
Today’s advanced software crossover mapping and measuring techniques allow Mission to perfect the balance between bass and midrange and adjust the crossover to the treble unit by mapping the acoustic crossover slopes with extreme accuracy. Even so, the choice of EQ and crossover for the new 770 involved hundreds of hours of listening sessions using a wide variety of music, and over 170 circuit iterations were tried before the final crossover was settled upon. The circuit was then mapped out onto separate bass and treble PCBs using very short signa paths and accommodating high-quality components such as super-transparent polypropylene capacitors and air core inductors, maintaining the simplicity and elegance of the original whilst improving critical elements. The resulting transparency to musical detail ensures the thrilling emotion of music is fully conveyed, whilst maintaining a seamless transition between the mid/bass and treble units.
The drivers and crossover are housed in a real-wood veneered cabinet, measuring 59x30x30cm (HxWxD), with a white laminated front baffle echoing the style that made the Mission 770 a stand-out hi-fi product in the 1970s and ’80s. Beneath the rich, rosy-tinged walnut or black veneers lies a further technological advancement. While the original 770 reduced midrange coloration using the BBC-influenced technique of a thin-wall cabinet damped by mass loading with bitumen pads, the new 770 features a twin-wall sandwich of high-density MDF and particle board bonded by a layer of high-damping adhesive. This results in a cabinet with panel resonance well below audibility, allowing the drive units to do their job unsullied by cabinet coloration at all frequencies.
Internal bracing adds strength to the front baffle and braces the drive unit to the cabinet, creating a mechanical support that aids the dynamic performance of the bass unit and reveals the microdynamics of the musical performance. This is complemented by a layer of acoustic foam and damping fibre, strategically placed to absorb reflections inside the cabinet without overdamping the bass quality.
The new Mission 770 is not only designed and engineered in the UK; it is made here too. Mission’s parent company, IAG, has expanded its facilities in Huntingdon, Cambridgeshire – the traditional home of Mission – to incorporate key manufacturing, assembly and finishing processes for specially selected products, in addition to the R&D function already located here. A 9,000ft2 production facility has been added to the existing building in Huntingdon, including a new anechoic chamber, making a total of 25,000ft2 of office, lab and manufacturing space.
The Mission 770 stand is custom designed in conjunction with Mission’s Director of Acoustic Design, Peter Comeau. Every aspect is considered to create the perfect presentation of the 770 speaker. Hand made in the England, with robust British steel, the 770 stand reinforces the no-compromise approach in the ‘Made in UK’ theme for the return of the Mission 770.
See what our very own Director of Acoustic Design, Peter Comeau and Pursuit Perfect System had to say about the New Mission 770.
Dealers selling Mission near you
The Mission 770 recasts a 1970s classic into a modern standmounter that delivers remarkably tight, deep bass (room extension to ~30Hz), an open, realistic midrange that makes vocals sing, and engaging room‑filling dynamics. Its retro styling conceals careful modern engineering and solid build quality, plus dedicated stands that reviewers say suit its powerful, musical presentation.
Pros
- Deep, well-controlled bass with room extension to roughly 30Hz, unexpectedly floor‑stander scale for a standmount.
- Realistic, expressive midrange and vocals — natural tonality and believable instrumental texture praised across reviews.
- Wide, dynamic, room‑filling presentation with impressive slam and scale that keeps composure at high levels.
- Robust build and UK-made finishing, with dedicated stands included — solidity and finish repeatedly noted.
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Cons
- Large footprint and wide baffle — can dominate modest rooms and require careful placement.
- Not the very last word in micro-detail or treble refinement; fine-detail and ultra‑precise imaging lag some rivals.
- Price sits at the premium end for standmounts of this size — excellent performance but not a bargain in every market.
Sound Quality
90/100
Bass
94/100
Exceptionally deep and well-controlled for a standmount with an 8" driver and ported enclosure; reviewers consistently note ~30Hz extension and 'floorstander-style' weight. Multiple reviews call out surprising low-end power and tight articulation (HiFi News, SoundStage Solo, What Hi‑Fi), so score reflects exceptional bass-for-size.
Mid
91/100
Midrange repeatedly praised for realism, clarity and presence—vocals and instruments are described as 'blossoming with realism', 'dead-on accurate' and 'lively and open' (Audiophilepure, SoundStage Solo, StereoNET). Warmth and body are present without sounding muddy.
Treble
87/100
Tweeter is neutral and refined with good integration but not the most detailed at this price; reviewers note adequate extension and decorum without harshness, though some minor crispness/detail is missing compared with the very best (What Hi‑Fi, StereoNET, HiFi News).
Soundstage Imaging
88/100
Speakers project freely into the room with a wide, layered and stable image; center imaging is precise though not completely 'disappearing' like smaller top-tier rivals (SoundStage Solo, What Hi‑Fi, HiFi News). Placement experimentation improves scale and depth.
Dynamics
90/100
Strong micro- and macro-dynamics: reviewers describe punch, slam and the ability to 'provoke a room full of sound' and reproduce percussion with weight and clarity (HiFi News, SoundStage Solo, StereoNET). Handles high levels while staying composed.
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Build Quality
90/100
Well-built UK-made cabinets with triple-layer MDF, internal bracing and quality driver construction; retro styling and included stands noted positively (What Hi‑Fi, HiFi News, StereoNET). Finish and assembly praised.
Features Connectivity
80/100
Passive single-pair binding posts; easy to drive (88dB, nominal 8Ω). Passive-baseline score applied per category rules.
Value for Money
85/100
Generally seen as competitive for its performance and includes stands, with strong recommendations from some outlets; price perception varies by market (reviews cite ~$5,000 and £3,499), so it's viewed as good-but-not-bargain value by reviewers (What Hi‑Fi, Audiophilepure, SoundStage Solo, StereoNET).
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