How to maximise event press coverage - and minimise stress – with a dedicated press office

Shows and events can be loud and crowded. Not just in terms of decibels and people, but in competition for attention. In this month’s Brandlifi Briefing, we’ll look at how Shows and Events can use a dedicated Press Office hosted on the Brandlifi platform to provide value to exhibitors, engage more journalists than ever before and help your event go from ‘stand’ to ‘stand-out’…

From complex logistics to team briefings, show floor layouts to design and system setups to demo schedules, show planning comes with a thousand moving parts demanding attention. With that, broader show comms and PR can easily slip down the priority list - not because it isn’t important, but because there’s simply so much else to think about.

The bigger problem? Journalists don’t slow down just because you’re busy and

when they can’t access stories, images and product details easily, even the most exciting show news and exhibitor launches risk getting lost in external noise. Worse still, journalists who want to cover show updates can be left chasing basic information - a sure way to miss coverage opportunities or create unnecessary friction.

That’s exactly why dedicated show press offices work so well - for events, exhibitors and media attendees (or those covering show news remotely). By centralising stories, assets and announcements in one easily accessible place, a show press is invaluable before, during and after the event. Exhibitors can stay focused on delivering great demos and experiences knowing their news releases and high-res images are available 24/7 to the press, while journalists get reliable, centralised access to everything they need to do their jobs properly.

So, why do you need a show Press Office?

In 2025, The Bristol Hi-Fi Show used the Brandlifi platform to host its official press office to help exhibitor stories get in front of the right journalists. The results didn’t just validate the approach; they underlined how powerful a well-executed press office can be.

Brandlifi’s 2025 Bristol Hi-Fi Show Press Office in numbers (as of July 2025)

• 401+ image downloads and press release views directly from the Brandlifi platform

• 83+ pieces of coverage secured across key media outlets

• Audience reach: 563 million

• Estimated views: 11.3 million

In fact, the results were so game-changing for the show and its exhibitors, that Brandlifi is returning as the official press office provider for the Bristol Hi-Fi Show in 2026.

This means:

✔️ A familiar, powerful press hub for journalists to access all show-related news and assets

✔️ Expanded opportunities for exhibiting brands to get seen and covered

✔️ A streamlined experience for everyone at the event

 

The value of a show Press Office

 1. Centralised access for registered Journalists

Journalists want efficient access to relevant assets and information, whenever they need it. With a show press office, organisers can:

• Upload high-quality images, specs, and press releases from exhibiting brands in one centralised hub

• Eliminate the back-and-forth on email chasing attachments, press kit links and other assets

• Provide timely updates before, during and after the show

The result? Less friction, more coverage. It’s as simple as that!

 2. Brands stay front-of-mind

Show exhibitors might already be listed on your event website, but without an organised press office, journalists might miss key show updates, exhibitor product launches or announcements, and coverage may be limited to only the most visible, more established brands.

With a Brandlifi-hosted show press office, the event itself, plus every exhibitor gets equal visibility and structured exposure, giving journalists options and driving broader, more diverse coverage - even those unable to physically attend the show.

3. Data you can actually use

Downloads, views and engagement stats aren’t just numbers - they’re valuable strategic insights, which gives your exhibitors a greater return on their show investment. Your dedicated press office dashboard gives you reports on:

• Which assets attracted the most attention

• Which journalists showed interest and downloaded assets

• How coverage rolled out over time

This data helps fuel smarter marketing and PR decision-making and can be shared with exhibitors and potential exhibitors to show the value your event provides, long after the show doors close.

Interested in learning more about how hosting your event Press Office on Brandlifi can boost value for your event and exhibitors, and generate more media coverage? Speak to our team today.