Chord Electronics Prima #1
Chord Electronics Prima variant 1
Chord Electronics Prima variant 2

Chord Electronics Prima

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Our Prima preamp forms part of the stylish and compact Choral range and has been designed to complement our Etude power amps. Despite its compact dimensions and space-saving footprint, the Prima is every bit a pedigree Chord Electronics amplifier.


Precision-machined from solid aircraft-grade aluminium billet, the Prima offers both remote control and front panel operation. Prima’s fascia offers volume and balance controls while its push-button controls atop the unit, offer input selection and tape line selection, the latter enabling its tape outputs to be selected for recording from source components.  Further design features include a top panel display, offering input choice and volume information, plus a clever porthole which enables the internal circuit board to be seen.


The Prima also benefits from a custom Ultra-High-Frequency power supply, which delivers efficient and fast energy charge/discharge for delivering power to capacitors when required. Prima offers fully balanced circuitry throughout and useful flexibility with five inputs, four unbalanced RCA and one balanced XLR, plus a balanced XLR output and a tape output. For added versatility, Prima’s audio circuit offers six independent input gain adjustments for the five inputs and low impedance outputs.


Other accessories & custom options

Precision machined from a solid block of aircraft grade aluminium, a work of art on its own, the Ensemble Stand is irrefutably the most satisfying way to display your Choral system components or stack.


Inputs & Outputs:


5 Stereo Inputs and 1 Stereo Output


  • 1x Stereo Balanced XLR Input – Main Line 1
  • 4x Stereo Unbalanced RCA Inputs – Line In 2, Line In 3, Line In 4, and Line In
  • 1x Stereo Balanced XLR Output – Output 1
  • 1x Stereo Unbalanced RCA Tape Output – Tape Output

Key Features

HF Switch Mode Power Supply


Blue Velvet ALPS Potentiometer


-93dB Signal to Noise Ratio


Fully Balanced Circuitry


Analogue Signal Path


Input/Output Buffering


4x Stereo RCA Inputs


1x Stereo XLR Input


1x Stereo RCA Tape Output


1x Stereo XLR Output


Convection Cooled


Solid Aluminium Chassis


Included Accessories

Prima Quickstart guide


Safety instructions


10A Mains IEC cable


IR system remote control


2x AAA batteries


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