Initially a niche high-end cable manufacturer, Antipodes shifted focus to music server-streamers in 2009. As mavericks of digital music, they do things their way—driven by a passion for music and a desire to reveal its subtleties. Their music servers are designed to make music sound utterly present, natural, and effortless. For Antipodes, listening to music is a profound source of fulfillment, both for themselves and their customers. They believe that no measurement of a system is more important than the emotional impact of the music, which starts at the source. Their ethos is simple: technology is just a tool, and sound quality is the enabler. Emotion is the purpose of the sound and the reason for the technology.