ANALOG RELAX is a Tokyo-based studio championing the joy of analog in a digital-first world. Led by founder Yasushi Yurugi, the company designs, develops, and sells human-centered analog products and services—alongside consulting in product planning, development, and team culture. Rooted in wellbeing and meaningful connection, Zoot helps music lovers rediscover slower, more tactile listening experiences that balance technology with authenticity. Incorporated in 2022, the brand’s mission is simple: create enduring analog solutions that feel good to use and easy to live with.